Watch CBS News

Paid Content Paid Program

Brink's: blending tradition and innovation to secure the future of commerce

Brink's: Blending Tradition and Innovation to Secure the Future of Commerce 08:38

This content was provided by Acumen Media for Brink's.

This advertiser content was paid for and created by Acumen. Neither CBS News nor CBS News Brand Studio, the brand marketing arm of CBS News, were involved in the creation of this content.

Across the globe, commerce is the common thread that unites us all. A timeless practice that has woven human history together since the dawn of civilization, it continues to be the bridge that connects people and cultures. 

"At Brink's, we understand the profound power of commerce," said Mark Eubanks, Brink's President and CEO. "We facilitate essential exchanges, ensuring the transactions we support are secure, whether they involve physical currency and tangible assets or digital currency and virtual assets."

In an era defined by rapid technological advancements and digital transformation, Brink's stands as a testament to the power of adaptation and innovation. From its humble beginnings in 1859 to its current status as a global leader in secure commerce serving customers in more than 100 countries, Brink's bridges the gap between tradition and technology to secure the future of commerce. 

Throughout its 166-year history, Brink's has remained committed to protecting cash and valuables in an ever-changing world. The introduction of armored trucks in the early 20th century set new standards for secure cash and valuables transport, and by the post-war era, Brink's had expanded into new markets, providing essential financial infrastructure. The rise of digital transactions saw Brink's develop new technologies, including smart safes and cash management systems, to help businesses manage money more efficiently and securely.

"Brink's has always been defined by trust and security. Through the world's major shifts, we have continuously evolved to meet the needs of our customers and the global economy," said Eubanks. "Digital payments are growing, but cash remains essential for billions of people worldwide. Brink's ensures that businesses and consumers have secure, reliable solutions, no matter their preferred payment type." 

Brink's supports its customers through innovative solutions for modern commerce, such as digital retail solutions (DRS) and automated teller machine (ATM) managed services (AMS), which provide seamless, technology-driven solutions to enhance operations:

  • DRS has redefined cash management by addressing key issues for retailers of all sizes: theft risk, access to working capital, cash visibility across multi-store businesses and time spent managing physical cash itself. Brink's solutions digitize retailers' cash flow, provide real-time visibility, reduce manual handling and improve security. 
  • AMS provides seamless ATM operations, reducing costs and downtime for financial institutions who can confidently manage their cash supply chain in partnership with Brink's. Through the service, Brink's provides monitoring, cash forecasting, dispatching when devices need refilling and handling all ATM maintenance on behalf of its customers.

As the world of commerce continues to transform, Brink's remains a constant—trusted, resilient and forward-looking. From safeguarding physical currency and valuables to pioneering digital solutions, Brink's has never stopped evolving to meet the needs of a changing world. With a legacy built on trust and a future driven by innovation, Brink's partners for customer success, empowering businesses across the globe to operate with confidence and peace of mind.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.